Web shop? Yes, for sure! Here is how...
Web shop? Yes, definitely!
The Internet is the biggest market in the world now. Everything you have to offer or search can generally be found in one place. It is inconceivable for an entrepreneur not to be present on the Internet. Whether you offer services or products, your online presence is mandatory.
Because of hectic way of life, lack of time and the increasing supply, customers do not have time to visit the physical stores and therefore make purchase decisions on the spot. More and more customers are turning to online shopping. Recent research showed that over half a million Croats are buying on the Internet. The law of successful business is very clear: go where the customers are, and that is the Internet.
For You as an entrepreneur, web shop is an advantage because there are no costs of renting space, web shop has a working time of 0-24, and it is available to anyone who has Internet access. At any time, with tools like Google Analytics, you can check attendance at Your web shop, You can look at popular products, analyze customers and their profiles (what they buy, how often etc.).
Many are concerned that the costs of introducing and maintaining a web shop are too high, but we do not agree. Statistics show that web shop pays off in the first few months, but as with any form of sale, there are unwritten rules that you need to follow.
First make sure that your website and web shop are simple and appealing to the customer, optimize the web shop for mobile devices because we know that majority of customers shop from their mobile devices. Don't force buyers to register at your web shop, leave them other options. Allow purchase even without registration, and make the registration appealing to the buyer by adding an additional value, such as discount. If they decide to register, make registration quick and simple, without too many forms to fill.
During the purchase process, the shopping cart should be constantly visible and available. In this way you reduce the possibility that the buyer withdraws from the purchase and leaves your shop.
What also needs to be emphasized is the safety of online shopping, and forms of payment. Make the evidence of security clearly visible, and outline the forms of payment with standardized logos. It would be desirable that delivery is included in the price of product, because even 53% of customer claims free delivery encourages them to buy more. Also make sure to have the possibility of returning the goods if the customer is not satisfied.
53% of customer claims free delivery encourages them to buy more!
Once you have convinced customers to purchase, and they have filled the cart and are ready to make themselves (and you) happy, make it easy for them to finish the purchase. Complicated process of billing, filling too many sections or requiring too much data makes customers less willing to buy products. Checkout should be simple, click-click and purchase should be completed.
Once you have gained a customer, your goal should be to keep in touch with them and encourage them to come back in your web shop and re-buy products. Studies show that existing customers are spending 67% more than the new ones! How to build relationships with customers and maintain them, read in our blog next week!
