Facebook advertising — Why and how?
I suppose by now you have already realized the importance of having a Facebook fan page and editing your profile to make it interesting and appealing to the user. In addition, you want even more from Facebook and you are ready to take advantage of all the opportunities that Facebook provides? You are interested in how can Facebook ad help you and what is the best way to do it? You are at the right place — we have several solutions for you.
By conducting a campaign through the social networks offers you a few features that other channels of advertising don't have. Among many other things, one of the most important stack in the creation of such a campaign and advertising on Facebook is narrowly targeting specific groups of people. This way you can ensure that your message will see exactly the targeted group of people which might need your product or service and in that way your marketing budget would be well spent.
What Facebook offers you within their advertising is:
• Increasing fan base and the number of visits to your fan page
• Increasing the number of visits to your website
• launching Facebook posts to certain groups
• promoting contest or event
Among other things, Facebook advertising is still much cheaper than traditional forms of advertising such as radio, television, billboards, magazines and so on. The minimum bet you can place that Facebook requires is $ 3 a day, and the period of time is determined by you.
In addition to creating the budget and time period, within your ad posting you can created demographic groups to which you want your ad to go, including, among other things, which area you would like your ad to appear, you can target group by gender, disaggregated by age, interests, marital status, educational status, etc.
A wide range of options offered to narrowly targeting your ad to be more successful.
When creating the ad you can also create visual appearance by yourself, so besides the title and a short description, your ad can have a particular picture or even a few of them.
Play around with the options that Facebook offers you and try different combinations to find out what will most benefit your business, but remember one thing, Facebook is changing the rules and upgrades software on daily bases — you have to continually monitor the need to change and adapt accordingly to changes . Follow the updates on Facebook regularly, and once you set the campaign keep track on it and ensure you a successful implementation of the campaign.
