How to build brand awareness?
You just started a business, everything started slowly but you are not completely satisfied with the results. You would like that the potential customer easily finds your products on the internet and that they know that you exist. Building product and brand awareness is the main element of every successful marketing story. Here are some tips how to get started or upgrade your way to the brand awareness success.
First of all, it is necessary to define a goal that is measurable in order to be able to follow further development. After that, it is necessary to define a visual identity like name, logos and typography, as well as any other content that will be published with that brand such as texts, photos, video content, and visuals. Finally, it is necessary to create a distribution plan and define the media. What is extremely useful to have is a calendar of releases, which defines what will be posted, when and where. It is important to approach the branding process seriously and consistently. Nothing can happen overnight, but consistency leads to results. The true value of brand is carried by people, and social media can help here a lot. Social media are great opportunity to get to know the target group and have two-way communication. Special attention always spoils interesting video content, animations, images that you can always share on Instagram, Facebook, LinkedIn, Twitter and remind customers that you are here. Do not just tell the customers about your brand, talk to them! It is important to invest in web and/or blog for customers to get to know your product or business scope better. Behind your brand needs to be a certain quality, expertise, fast service or something specific just for you. Here are some ideas that can help you strengthen your brand awareness:
- Remarketing or retargeting – it is an ideal way to save your lost traffic. When a person visits the website, a cookie will be set up which will follow the user and show him your ads while he is browsing freely on all the other sites, not just yours. Remarketing is available for Google Search, Display Network, Facebook and LinkedIn. Ads are only displayed to people who were interested in your brand, and with this, it is a great way to constantly alert the user,which can then result in a purchase
- Guest posting – includes writing and publishing articles about your own products or services on other sites or blogs. Why do this? With that kind of posting you build links, create a new audience, and become more accessible to search engines
- Rewards - people love free stuff. The key to success is to gain something specific and representative for your brand, while also leaving a positive impression regardless of winning. It is important to create clear content and require as much public engagement as possible
- Use video content - studies have shown that the use of the word "video" in an email subject increases email openness by 19%, clicking by 69% and decreases unsubscribing from the mailing list by 26%. An efficient video highlights the benefits of your product or service, builds brand awareness, and shows on which market a customer can find you
