Google Analytics for Beginners
Google Analytics or we can easily say little secret assistant in the optimization of your business. This program lets you keep track of your customers and their movement on your website. A powerful and free tool that you that can help you with a wide range of issues and help you gather information and turn them into knowledge of what you need to change, what to improve, where to intervene.
With all the benefits offered, and a handful features that has and could help you in achieving business goals, still the majority of users do not use it or simply do not know from where to start and how, because of that you can miss out on details such as how big is Web traffic to your site, from where is traffic coming, what users mostly buy and much more.
Google Analytics or we can easily say little secret assistant in the optimization of your business.
Once you activate Analytics some of the most important features that it offers are:
How many visitors come to your site; you wonder why it is important? Simple as that- more visitors means more traffic.
How long they stayed and how many times they return to the site; - This way you can know how much you are interesting to them and if they really read the content on your site or just fly by.
Specifies the location from which your visitors are coming from which search engines and devices, by this you will know to create a quality SEO we talked about, customize the page to different devices, and thus facilitate the use for your customers.
It shows you a detailed description of your campaign, or the so-called objectives, compares your sales in relation to the customer, ie., For example, shows how much customers spend a certain amount of xy, and from which sources are they arrived (Facebook, web pages, web shop, etc.)
Also it is important that remembers and displays data from the beginning of use, and is not time-limited in such a way that remembers data for only a year back or so. Also the statistics can also be compared between the two time periods and get a better and clearer insight into what you are interested.
It is integrated with Google AdWords, so it also gives you reports on the performance of your ads and keywords that you use on Google AdWords, it provides you information not even AdWords can provide.
If so far you didn't, it is time to set up an Analytics account, there is no reason not the use the free way to track the work of your website, improve your web page and thus improve your business. One thing is certain and that is that Google Analytics can only help, not hinder.
