LinkedIn ads
LinkedIn for those who do not know, although we believe that there is no such, is the social network for business networking. It has over 400 million active users from over 200 countries around the world. LinkedIn brings together professionals from various industries and it is ideal platform for B2B communication and sales.
Although many believe that advertising on LinkedIn is unnecessary because the LinkedIn audience is slightly smaller than the other social networks, its advertising system defies those beliefs. Advertising on LinkedIn actually can help you achieve very precise reach. This is mainly due to two factors; LinkedIn provides great opportunities for targeting, including the possibility of targeting the workplace, companies, skills and interests. In addition to that, LinkedIn contains more detailed up-to-date professional information compared to those on personal profiles on Facebook.
400 million active users from over 200 countries around the world
How to advertise?
Within the system LinkedIn advertising offers you two options: Sponsored updates and Text Ads. One option helps you build brand awareness, establish quality relationships and connect with your customers, while with the second option you can attract targeted group to visit your profile or page.
Sponsored updates
Sponsored updates are an excellent way to get your message directly on the news feed of the target user. This type of sponsored posts can be identified with those on Facebook. Whether you share the news from your company or announce the upcoming conference, in this way you will encourage meaningful conversations with your clients and associates. With the Sponsored updates you will attract a quality audience, and build significant relationships.
Text Ads
If you want to attract potential or old customers to visit your website then the Text Ads are right choice for you. Just one click separates you from your potential customers, highlight your ad to the targeted audience and attract quality audience to your website. The best thing of all is that here you can determine budget, these ads can be paid on the principle of pay per click or pay per impression. Simple way to present your business exactly to target audience.
We hope that you are at least partly convinced that you should deal with your profile on LinkedIn and its capabilities, if this continues to represent a major problem, contact us, we will help you!
